driver personality

It is reported that around 90% of road traffic accidents are a result of human error; there is approximately 3 million company cars on our roads in the UK and it is estimated that those business drivers have a collision rate that is between 30 and 40% higher than that of a private driver.

With these somber facts in mind it is vital that improving driver behavior becomes a strategic priority in any business that operates with a fleet of vehicles. Of course employees must first recognize the way that they make decisions once behind the wheel, and for this reason The Swindon Advertiser have developed a ‘Driver Personality’ to highlight the way your personality when in the driving seat.

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