Since this time both Posh and ABAX have enjoyed a successful relationship. ABAX, in particular, getting to immerse itself in the day-to-day life of being associated with one of the region’s biggest clubs.
The first game at the newly renamed ABAX Stadium was a televised match against Bristol City on a chilly Friday night.
This match signalled the start of the partnership and Norwegian-owned ABAX has developed greatly over the months that followed.
The number of employees working for the company at its UK head office in Warmington has roughly doubled to 20. Globally, ABAX now employs more than 280 people across northern Europe.
As part of the partnership with Peterborough United, ABAX has a number of perks to share with its employees and customers.
As a technology company that works with businesses who need help with their vehicle fleet management - for example logging trips and employee expenses - this partnership has proven particularly useful to ABAX, allowing the company to meet businesses that may need their services.
The company has an executive box where they are able to host guests while they watch Posh play. ABAX was the official match sponsor for the Easter Monday clash against Walsall, with directors from the head office in Larvik, Norway, visiting for the game.
ABAX has also worked hard to grow into new markets during 2015, one example being electrical trade. Seminars are often hosted at the ABAX Stadium where business from the region are invited to find out more about the work ABAX undertakes.
To entertain the younger Posh fans, ABAX have their mascot, Alviss, on the pitch during half-time. He’s settled in nicely alongside Peter Burrows and the mascots from Mick George and Princebuild Ltd.
ABAX Chief Executive and Owner, Frank Ystenes, said: “It’s been great. We are really looking forward to see what the rest of our partnership with the club has to offer and we are hoping that Posh’s season remains positive for the rest of the year."
ABAX marked the one year anniversary with a celebratory event in the executive game for Posh’s game against Barnsley. Posh ran out 3-2 winners putting them in touching distance of the League One play off places.
The club now even has a Norwegian player on its books, with 18-year-old forward Martin Samuelsen signing on loan from West Ham United.
Alex Harris, Peterborough United’s commercial manager, added: “Working with a company with the stature of ABAX over the last 12 months has been a pleasure for everyone connected with Peterborough United Football Club.
“They have been very pro-active with maximising the brand potential and have continued to support the club in a number of ways. We are all very excited to work closely over the next few years and look forward to a successful partnership moving forward."