ABAX are the new official sponsor of Ajax

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Yesterday, prior to the UEFA Europa League match between Ajax – Molde FK, Ajax and ABAX signed a sponsor agreement.
ABAX now sponsor the Ajax

The agreement was signed during the festive opening of the new ABAX office in the Netherlands and will take into effect immediately. The commitment is for three and a half years and runs up to June 30, 2019.

ABAX is market leader in the Nordic region in Triplogs and fleet management platforms aimed for companies and private drivers that use their car for business. With the opening of the Dutch office, ABAX has taken a new step into Europe and has the ambition to – like in the Nordic region – become the biggest and best supplier of Triplogs in the Netherlands.

With the cooperation with Ajax, the name and brand of the Norwegian company will be settled further in the Netherlands. The brand of the new Official Supplier will be visible in the Amsterdam Arena and at the Ajax training facility ‘de Toekomst’. ABAX also acquired various activity and hospitality rights.

Ajax Director Edwin van der Sar: “It’s great that this fast growing international company wishes to partner with our club. By, among other things, visible presence in the stadium and at our youth complex, we can contribute to the ambitions of ABAX in the Netherlands with regards to their innovative in-car Triplog systems. We’re looking forward to a pleasant and effective partnership."

CEO ABAX Netherlands, Martijn Zewald: “It is an honor to connect the names ABAX and Ajax. We look forward to this cooperation. Ajax is an iconic club with a rich European history and unique results that were achieved by unique players. With a daring and offensive playing style, passion and courage, Ajax always goes for victory. ABAX shares this mentality: we have vision, quality and we dare to play offensive in our industry. We do this with passionate people, smart technologies, and quality products. It is our goal not only to become market-leader in the Netherlands, but also to stay the best."

Note to editors, not for publication.

About ABAX

ABAX was founded in 2003 and is the market-leader in the Nordic region in developing and delivering electronic Triplogs, GPS tracking, fleet management platforms, Equipment & Vehicle Control systems. The focus on vehicle tracking - Triplog - first came into effect in 2006 after cooperation started with a company called ETS. In 2011 the companies merged. In June 2015 ABAX entered the Dutch market by acquiring the Dutch company Travler.

At ABAX there are 300 employees divided between sales, customer care, marketing, support, administration, quality and development. Our markets are primarily focused on the Nordic regions and now growing into the UK and the rest of Europe. We have offices in Norway, Sweden, Finland, Denmark, the Netherlands and the UK. The ABAX head office is located in Larvik, Norway.