ABAX has taken on eight new members of staff at its premises in Eaglethorpe Barns, Warmington, where it now has 20 employees.
The Norwegian-owned company hit the headlines in November after it announced a five year partnership deal with Peterborough United Football Club.
The £500,000 agreement gave it the naming rights to the London Road stadium, which is now called the ABAX Stadium.
UK owner and director Frank Ystenes said: “ABAX’s sales increased by 200 per cent in 2014, therefore, in order to grow as a business, we must support this expansion with new recruits.
“ABAX is a highly ambitious company with a proven track record for success in the Nordic region.
“Our initial five-year partnership with Peterborough United demonstrates our commitment to grow in the UK.
He added: “I welcome all the new recruits to ABAX and look forward to a prosperous 2015."
The company first opened a UK office in Warmington in 2012.
New recruits Jonathan Hearn, Richard Epton, Danny Lilley, Jack Hammond and Kirsty Hansen have started with the booking team and will deal with lead generation. Bruce Parker and James Asher join the field sales team. Matthew Walsh joins as a customer relations consultant.
All the new employees were flown to ABAX’s head office in Larvik, Norway, at the start of January to take part in the 2015 kick off week for the company.
This also involved an induction to the company and initial training steps. The week ended with a ‘Winter Wonderland’ themed gala dinner and awards ceremony for all ABAX employees, held in the Norwegian mountains.
Originally published by Paul Grinnell, 15th January 2015, www.peterboroughtoday.co.uk