People are using social media to post videos of themselves doing 22 push or press ups to raise awareness of the effects of post traumatic stress on military service personnel and their families.
The challenge started in military circles in the USA and has spread right across Facebook, Twitter and Instagram.
With each video upload, participants nominate and tag someone else to do the same.
Marketing Assistant Lauren George said: “Taking part in the 22 Push-Up Challenge is a great way to raise awareness of veterans’ mental health and PTSD.
“Our office backs on to Peterborough United’s football pitch at the ABAX Stadium and the club kindly said we could use it for the challenge during our lunch break.
“We had a great response within the team to take part in the challenge and we hope it will encourage others to do the same."
Sixteen members of ABAX’s UK team, including Chief Executive Chris Miller, took part in the challenge and the video had 3,000 views within 24 hours of being uploaded to Facebook.
In the US an estimated 22 veterans commit suicide every day as a result of suffering from mental health problems associated with their time in the military. In the UK suicide is the biggest cause of death in men under 45.
Fast and Furious duo The Rock and Scott Eastwood and Jurassic Park actor Chris Pratt have already risen to the challenge, with their posts on social media instantly going viral.
Visit http://www.combatstress.org.uk/ for more information or text PTSD22 to 70004 to give £5.
The video is also available to view on YouTube https://youtu.be/nYyhCnxIxfo
Notes to editors:
For further information please contact Mark Pearson, Athene Communications – firstname.lastname@example.org or 01733 207330
1 – The ABAX team taking part in the #22PushUpChallenge
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