Customers fly from Scandinavia for a taste of ABAX UK

ABAX invited customers from Sweden and Norway to experience life in the company’s UK office based in Peterborough.

Posh v Scunthorpe United - 22/11/2016

Customer service and satisfaction is a key priority for ABAX and this event offered customers an insight into ABAX’s working life to help them to get a better understanding of the company, its people and technology.

ABAX not only operates in the UK, but also in Norway, Denmark, Sweden, Finland, China and The Netherlands, so experiences are often shared to allow the company to develop as it enters new markets.

The event started with a seminar delivered by ABAX’s sales manager James Asher and the customers, including many from the UK, learned about the technology and how it can save businesses money on their vehicle and fleet management costs.

Attentions then turned towards the evening and Peterborough United’s game against league leaders Scunthorpe United at the ABAX Stadium. ABAX is a sponsorship partner with Peterborough United and the company’s office is based at the Allia Future Business Centre which is situated at the stadium.

Chris Miller, ABAX UK Chief Executive, said: "We value our customers and employees so to get them together to both learn about the company and socialise is a really beneficial way of developing relationships. We operate in an industry which involves quite complicated terminology so we make this as simple as we can for our customers and our team is able to share their knowledge and answer any questions.

"This was a great day and we were glad to have our guests from Scandinavia and the UK with us. "

All guests had a tour of the stadium and a three course meal ahead of the match. Ingar Midtgarden, from Norway, was especially enthusiastic about presenting the man of the match award to Peterborough United’s Michael Smith as his son is a keen footballer who plays for Norwegian team Mjondalen.

Mark Wilson, from St Neots-based Radio Links Communications, added: "ABAX has a wonderful working environment and it is obvious they all thoroughly enjoy what they do. I am a huge Peterborough United fan so to be able to talk with Chris Forrester, Paul Taylor and Grant McCann and also such legends as Dave Farrell and the amazing Tommy Robson was something else. "

Cliff Barrett, from Deeping Car and Van hire, said: "The team at ABAX did a fantastic job especially James when explaining all about the company and its technology."


Image attached: The ABAX team at the Peterborough United game

Notes to editor:

For more information please contact Mark Pearson, Athene Communications – or 01733 207333.

About Us:

ABAX Group is owned by Norvestor Equity AS , and is a large European company within sales and development of telematics solutions for commercial and private vehicles.

In addition, ABAX provides products for Fleet Management and GPS tracking of equipment. ABAX has offices in Norway, Sweden, Denmark, Finland, China, United Kingdom, and the Netherlands.

The company headquarters are based in Larvik, Norway. The UK head office is at the Allia Future Business Centre, ABAX Stadium, Peterborough. and

Posh v Scunthorpe United - 22/11/2016
Posh v Scunthorpe United - 22/11/2016